JIMMY CHOO RECEIVES PRESTIGIOUS HONORARY MALAYSIAN TITLE

Luxury shoe couturier Jimmy Choo recently received the Panglima Jasa Negara (PJN) award, the equivalent of a British Knighthood. The prestigious title was bestowed on 01 June 2013 to coincide with His Majestic King of Malaysia, Tuanku Abdul Halim Mu’adzam Shah’s birthday and means that the world-renowned designer is now referred to as Datuk Jimmy Choo.

Originally from Penang, Datuk Jimmy Choo’s creations are well-established celebrity’s favourites with famous clients including Sarah Jessica Parker, Jennifer Lopez and the Duchess of Cambridge. The hailed designer is also Malaysia’s Tourism Ambassador showcasing the country’s fabulous offering for international visitors.

Renowned for its buzzing cities, outstanding wildlife and scenery, Malaysia has also become one of Asia’s top shopping destinations with Kuala Lumpur counting no less than 23 different shopping malls, home to the most sought after designers and brands. The country is also hosting an array of exciting shopping events including the soon to be launched 1Malaysia Unified Sale. Running from 29 June to 1 September 2013, the event will showcase discounts, incentives and/or added services. Shopaholics can also opt for seamless and affordable Christmas shopping Malaysia’s End of Year Sale running from November to January.  True bargain hunters will be keen to venture to the local street markets where local goods including plates, vases, silverware and woodcarvings abound.

-ENDS-

For more information, please contact:

Representation Plus

Flo Powell / Nick Smith

Email: flo@representationplus.co.uk / nicksmith@representationplus.co.uk

Tel: 020 8877 4509/04

Mob: 077 6624 2138

Visit: www.tourismmalaysia.gov.my

Support for press trips is available for selected publications, please e-mail flo@representationplus.co.uk

Notes to editors:

·  In 2014, Malaysia will celebrate its fourth VISIT MALAYSIA YEAR (VMY) with the theme “Celebrating 1Malaysia Truly Asia”. The VMY 2014 promotional campaign has started this year with a series of year-long special events and activities leading to VMY 2014. It will contribute to the Government’s target to receive 36 million tourist arrivals and RM168 billion in receipts by 2020, as outlined in the Malaysia Tourism Transformation Plan (MTTP) 2020.    

·   Malaysia has a tropical climate and is a very welcoming multi-cultural society home to some of the best spa resorts in the world.

·  Malaysian cuisine is as diverse as the nation itself, fusing the culinary traditions and flavours of Malay, Chinese, Indian, Arabian and European cooking.