ISKANDAR MALAYSIA'S TOURISM PRODUCTS

Iskandar Regional Development Authority (IRDA) will promote Iskandar Malaysia as the upcoming premier tourist destination in Johor and highlight top tourism attractions and its sub-sectors including:

1. Theme Parks and Family Entertainment Centres

• LEGOLAND Malaysia
• Puteri Harbour Family Theme Park 

    
     2.  History, Heritage, Arts & Culture

• JB City Centre
• JB Heritage Trail

   
     3. Ecotourism and Homestays

• Ramsar Johor Sites - Pulau Kukup
• 5 Homestays in Iskandar Malaysia

     
     4. Dining and Shopping experiences

• Johor Premium Putlets
• Medini Mall
• Galleria and Aria projects
• Food Trail - Senibong and Kukup seafood, Sentosa Tourist Market
• Upcoming Johor Food & Cultural Centre

   
     5. Health and Wellness Tourism

• Upcoming Iconic Wellness project

   
     6. Outdoor Activities, Events and Recreational Tourism

• Calendar of Events 2013
• IRDA-organised Ecotourism Summit and Migratory Birds Festival
• JB Arts Festival 2013 - 10th Anniversary

   
      7. MICE and accommodation

• Exisitng and upcoming MICE facilities and hotels in Iskandar Malaysia

IRDA Chief Executive Datuk Ismail Ibrahim outlined "ASEAN remains an important frontier for Iskandar Malaysia and Johor Tourism but the long haul market such as the UK and Europe has always been traditionally associated with high yield and long-stay tourists. As we aspire to become the southern gateway to Malaysia and potentially mainland Asia, and to transform into a high income economy nation, we need to go back to the basics of a good, sustainable tourism industry that fulfills the objectives of having higher average tourist spend, longer average length of stay and higher arrivals; at the same time benefitting the local communities by moving the industry up the value chain and offering employment opportunities."

About IRDA
The Iskandar Regional Development Authority (IRDA) is the regulatory authority mandated to plan, promote and facilitate the development of ISKANDAR MALAYSIA into a strong and sustainable metropolis of international standing, where living, working, business and leisure converge seamlessly. 

-ENDS-

For more information, please contact:

Representation Plus

Flo Powell

Email: flo@representationplus.co.uk

Tel: 020 8877 4509

Mob: 077 6624 2138

Visit: www.tourism.gov.my